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Moreschi World
A hallmark of craftsmanship, elegance and quality, Moreschi proudly embodies the essence of Made in Italy. Wearing Moreschi means feeling the unique emotion of wearing a shoe born from the coming together of highly qualified handicraft and the kind of exclusive handpicked materials that exude elegance, style and comfort.
The direct control of every single operative step grants not only the constant research of the highest quality level but also the flexibility needed to satisfy the requests of a customized production.
Tradition since 1946
Moreschi’s is a story of unique legacy and constant reinvention. Born from a true passion for craft in 1946, the shoemaking atelier has grown into a global company that keeps rewriting the rules for luxury footwear while embracing its heritage.
The first Moreschi laboratory was born in Vigevano in 1946. The production of luxury
shoes rapidly grows thanks to the high quality and the comfort of the products.
AG Fronzoni creates in 1963 the Moreschi logo, two stylized shoes that mirror each other
to compose the iconic Moreschi “M”.
The first Moreschi Flagship opens in 1975 in the heart of Milan.
Moreschi focuses on global expansion. The first international flagship opens in 1990 in Dubai Mall. New production facilities are inaugurated in 2003 with over 70.000 mq.
September 2021 the Milanese Flagship opens in the city’s iconic luxury shopping district
in Via Sant’Andrea.
Born as a family workshop, Moreschi aims to become a global player through a clear strategic vision that involves all sales channels, on-line and off-line. In January 2022 Hurleys SA, the Swiss Holding, finalizes the acquisition process of the brand.
The Art of Italian Know-how
Moreschi’s legacy and future are rooted in core beliefs that speak to our passion, experience and commitment to honoring tradition while seeking innovation and establishing our very own Moreschi signature.
Beyond an unparalleled level of attention to every single detail, this also allows for maximum flexibility and the ability to truly and fully customize our designs.
The most prestigious construction method used in the making of men’s footwear. The
Goodyear method means shoes are stitched twice, once to fasten the welt to the upper
shoe, and then to seal the welt, which becomes an integral part of the upper shoe, to
the leather sole.
Thanks to its sturdy and complex structure, Goodyear construction guarantees shoes
stay watertight and resistant over time while enhancing their sophistication and
elegance.
This method is used for footwear with leather and rubber soles, and it guarantees an
optimal anchoring between upper shoe, midsole and sole. After gluing the sole and
pressing it to the upper shoe and midsole, it is further fastened using the Blake
machine, which stitches the bottom of the shoe.
Typical process for loafer shoes. Rigorously made by hand, it gives the shoe its
signature flexible and soft shape.
The upper shoe rotates underneath the sole forming a “leather tubular”. The artisan
then stitches the flap to the remaining upper sole using a bradawl (special needle used
in this process) and wax wire.
Used to create sneakers. After gluing the rubber sole and pressing it to the upper shoe,
it is stitched to the outer hem - using a special machine - to improve its assembly. This
operation improves the shoe’s seal and duration, enhancing its quality.
The lining is stitched like a glove around the last, ensuring the utmost softness and
flexibility to the shoe. Around 200 steps are needed to complete a pair of shoe. The use
of deconstructed leather hides enhances the exclusivity of this construction, which
embodies Italian craftsmanship at its best.
The result of an accurate and careful process, hand-dyed leather is one of
Moreschi’s strengths. The colouring is made on the entire upper shoe or on some
specific parts (edge, boot cuff, flap, etc.) depending on the shoe style, using a white
cotton cloth imbued with a special colour mixture.
