A WALK OF EXCELLENCE SPANNING 70 YEARS
Triennale Di Milano
15 September – 4 October 2015
The exhibition, paying tribute to 70 years of the Moreschi brand, intends to be a unique and sophisticated story about the meaning of the "Moreschi Walk". Step by step, the intention is to create an exhibit dedicated to Walking Pleasure, or to the many ways of talking about the "pleasure of walking". Moreschi has made Walking Pleasure its mission since 1946, and the exhibition celebrates this passion and absolute dedication, starting from the finest leather, to create footwear that best expresses this principle. The dynamism of the walk in fact becomes the driver for the entire installation, conceived by Migliore + Servetto Architects as a multisensory experience: the smell of the leather, the rustle of leaves underfoot, the tactile encounter with the raw materials, the light projections, videos and photographs that talk about Walking Pleasure, all these things involve the visitor in a personal story, in an intimate setting.
The heart of the installation is the MAGIC BOX. Placed at the centre of a dynamic landscape, guests are welcomed into a new dimension, where light surfaces, projections on the ceiling of walks under different weather, environmental and relational conditions, videos, sounds and scents help to recreate the sensory and tactile experience of WALKING PLEASURE. The exhibit is therefore a journey between the creativity of the past and excellence of the present day, moving through places, people, materials, colours and feelings that involve sight, hearing, touch, smell. All within a space, the Impluvium Triennale, rendered absolute by a system of mirrors, which amplify each image endlessly, multiplying emotions and feelings. A visual summary of the exhibition is seen in the immense 13 metre long and 4 metre high wall, on which sentences and famous quotes will be displayed from Leonardo da Vinci to Mahatma Gandhi and Barack Obama, commemorating WALKING PLEASURE
The video is Moreschi's tribute to its 400 artisans, the people that every day put their hands and hearts into making the pleasure of walking possible.
WALKING IS A WORLD PLEASURE
The pleasure of walking becomes the interpreter of the culture and lifestyle of the most remote corners of the world. This video illustrates these as being so different, but so alike in their emotion.